Yellow Flamingo
The bold consultancy for ambitious brands
Yellow Flamingo exists to support dynamic brands with launching, scaling and strengthening their position in the UK market.
We combine senior commercial leadership with specialist, tailored-to-client execution - ensuring brands are not only retail-ready, but built for scalable and sustainable growth.
Experience that translates to momentum
With roots in beauty and wellness – along with extensive expertise across consumer, lifestyle and experience-led brands – our work is connected by a key focus: helping businesses scale commercially with a clear proposition and point of view, leading to long-term growth and lasting impact.
Support at every stage, bespoke to your brand
For international and up-and-coming brands preparing to enter the UK market.
For established brands looking to unlock new opportunities, channels and partnerships.
For businesses ready to realign their proposition, organisational and commercial strategy.
AKT London
Retail readiness and wholesale foundations for a bodycare start-up on the rise
Read the case study
Kevyn Aucoin
Luxury repositioning and retail strategy for a pioneering, legacy beauty brand
Read the case study
Bertioli
Commercial transformation for a premium, multi-category lifestyle and wellness brand.
Read the case study
“Catherine has been an immensely valuable advisor to Milly and myself. She is wise, strategic and fabulously efficient. She has integrated with both existing and new team members to help create a streamlined team with a clear process and roadmap ahead. We recommend her most highly.”
Caryn Hibbert, Founder
THYME & BERTIOLI