Case studies
Commercial transformation for a premium, multi-category lifestyle and wellness brand.
An offering with desire to scale in need of a commercially-grounded strategy and roadmap for growth.
As strategic advisers to the founders, we delivered a comprehensive brand and commercial strategy including but not limited to: a clear, multi-channel go-to-market proposition, a brand audit and refined brand positioning, an organisational and operational review inclusive of team structure suggestions, plus a phased execution roadmap for sustainable expansion.
Luxury repositioning and retail strategy for a pioneering, legacy beauty brand
A household name in beauty looking to reinvigorate the brand and rebuild commercial momentum.
With the high-level goals of onboarding new retailers and strengthening relationships with existing retailers, we provide ongoing fractional leadership at a GM level – with full responsibility for performance and successful retail execution – delivering the strategy we developed in-partnership with internal and external cross-functional key stakeholders.
Retail readiness and wholesale foundations for a bodycare start-up on the rise
A founder-led, DTC brand with ambitions to reach more customers at volume – sustainably and efficiently.
We acted as an early-stage, strategic sounding board – covering all end-to-end elements required for retail success – ahead of supporting their launches with over 30 retailers to date, unlocking significant (and continually scaling) commercial growth.
“Catherine has been an immensely valuable advisor to Milly and myself. She is wise, strategic and fabulously efficient. She has integrated with both existing and new team members to help create a streamlined team with a clear process and roadmap ahead. We recommend her most highly.”
Caryn Hibbert, Founder of
THYME & BERTIOLI
“Partnering with Catherine and the Yellow Flamingo team has been pivotal to our UK expansion. Their deep industry expertise has driven sale in existing doors, opened new retailers and built genuine loyalty for the brand among UK consumers. Yellow Flamingo truly feels like a seamless extension of our team. If you don't hire them, you're an idiot!”
Shereen Holland, VP Sales & Marketing
Kevyn Aucoin
“Catherine is wonderful! She is loved in the industry and has been such a great support for AKT. We built many relationships thanks to Catherine. Since this was our first foray into retail, she also helped build many new processes and really got stuck in as we developed it. We'll be forever grateful for the time we had. Thank you!”
Andy Coxon, Co-Founder
AKT